Social Media Intern - Festival & Events

OVERVIEW

The Social Media Intern operates under the direction of the Digital Media Manager. As a Social Media Intern at the San Antonio Stock Show & Rodeo, you will assist in content creation across all social platforms and help manage community engagement, including responding to comments, direct messages, and questions. This role offers valuable experience in real-time brand communication, strategy, and audience engagement, working alongside industry professionals during one of the largest rodeos in the country.

ESSENTIAL DUTIES & RESPONSIBILITIES

Responsibilities include, are not limited to the following:

• Assist in planning, writing, and scheduling posts across social platforms (Instagram, Facebook, TikTok, X, etc.)
• Help capture content in real time during events and activations
• Monitor and respond to direct messages, comments, and incoming questions across platforms
• Work with the marketing and creative teams to align messaging with campaign goals
• Assist in developing creative ideas for social media posts, campaigns, and reels/stories
• Track performance metrics and assist in weekly reporting
• Organize and manage digital content libraries
• Additional tasks as assigned

SKILLS & ABILITIES

• Familiarity with major social platforms and content trends (Instagram, TikTok, Facebook, etc.)
• Strong writing and communication skills
• Creative thinker with an eye for detail and a strong visual sense
• Ability to adapt brand voice and tone for different platforms
• Strong organizational and time management skills
• Experience with social media scheduling tools is a plus (e.g., Agorapulse, Meta Business Suite)
• Ability to work both independently and collaboratively

EDUCATION & EXPERIENCE

• Relevant Coursework: Pursuing or having completed coursework in Communications, Public Relations, Marketing, Digital Media, or a related field
• Degree: In pursuit of or a degree in a relevant field is preferred
• Portfolio: Examples of previous social media work or content ideas (can include classwork, personal projects, or brand work)
• Technical Skills: Basic familiarity with photo/video editing apps (e.g., Canva, CapCut, Adobe Express) is a plus

WORK ENVIRONMENT

• During the 2026 Show from February 12 – March 1, 2026, you will be required to work daily, including all weekends as well as evenings and nights until the show concludes
• From October to the start of the show, you will be expected in office 3–4 days a week; schedule to be determined upon hiring
• Will be exposed to animals, dust, and outdoor weather conditions
• Large amounts of walking and standing for extended periods may be required

SCHEDULE

• January 7 – March 13
• 3–4 days a week or hours mutually agreed upon
• Required to work during the entirety of the Rodeo