Go-To-Market Associate

Job Title Go-To-Market Associate  

Company: SideCoach Sports 

Location: Waco, TX, In-person 

Stage: Early-Stage, Private-Investor Backed 

Reports to: CEO

Start Date: August 1st, 2026 

Schedule: 6 days a week, 60+ hours a week 

Company Overview 

SideCoach Sports is a youth sports technology company that connects college athletes with youth athletes for private lessons, while also building purpose-built software for university athletic programs to manage camps and related operations. 

Founded by former Division I athletes, SideCoach Sports exists to expand access to elite coaching, empower college athletes to monetize their expertise, and provide universities with technology that saves time and improves operational efficiency for camps and events. 

The company is backed by a private investor and is in an early-stage, fast-moving phase of growth. This role is designed for someone who wants to help build a company from the ground up. 

Role Overview 

We are hiring a Go-To-Market leader to work directly under the CEO and play a critical role across sales, partnerships, athlete onboarding, marketing, and strategic execution. 

This is a high-exposure, high-ownership role. You will work closely with university partners, college athletes, and internal leadership to help grow SideCoach Sports from the ground up. As the company scales, this position is expected to evolve into a formal leadership role, with responsibility for managing future hires and owning key functions. 

This role is ideal for a recent college graduate who is ambitious, curious, highly organized, and excited by the opportunity to learn quickly inside an early-stage startup. 

Key Responsibilities 

Go-To-Market & University Partnerships 

• Support sales efforts and outbound initiatives to universities and athletic programs 
• Help manage and maintain relationships with existing university partners 
• Serve as a point of contact for feedback, product requests, and operational improvements 
• Assist in onboarding new universities and supporting successful launches 

Athlete Growth & Ecosystem Development 

• Recruit and onboard college athletes onto the SideCoach platform 
• Help athletes set up private lessons and camps 
• Coordinate logistics, communication, and scheduling for camps and events 
• Ensure a high-quality experience for athletes using the platform 

Marketing & Customer Retention 

• Help manage a marketing and promotions budget 
• Execute outbound email campaigns for customer retention and re-engagement 
• Support promotional initiatives for camps, lessons, and platform growth 
• Work closely with leadership to test, measure, and iterate on marketing efforts 

Data, Analysis & Strategic Support 

• Review and analyze performance data to identify trends and opportunities 
• Build and maintain Excel models, trackers, and dashboards 
• Assist with PowerPoint slide decks for internal planning, partners, and investors 

Cross-Functional & Leadership Development 

• Act as a generalist across operations, sales, marketing, and strategy 
• Take initiative on new projects and problem areas as they arise 
• Over time, help train and manage new hires as the team expands 
• Contribute to building SideCoach Sports’ culture, processes, and standards 

Qualifications & Requirements 

Required 

• Bachelor’s degree with at least 1 full-time internship  
• No full-time experience post-graduation required 
• Strong communication skills - written, verbal, and interpersonal 
• Comfort working directly with customers and external partners 
• Proficiency in Excel and PowerPoint 
• Highly organized, reliable, and detail-oriented 
• Ability to learn quickly and adapt in a fast-changing environment 
• Willingness to take initiative, push boundaries, and own outcomes 

Preferred (Not Required) 

• Experience working with customers, sales, or partnerships 
• Familiarity with startups, athletics, or youth sports 
• Comfort reviewing data and drawing basic insights 
• Willingness to learn basic coding or analytics tools (e.g., R) 
• Experience building slide decks, reports, or models for leadership 

We do not expect deep technical expertise - we care far more about curiosity, judgment, and the ability to learn on the job. 

What We’re Looking For 

Someone who: 

• Wants to build something meaningful from an early stage 
• Is comfortable wearing many hats 
• Learns fast and takes feedback seriously 
• Cares deeply about customers and execution 
• Wants real responsibility early in their career 
• Aspires to grow into leadership as the company scales 

Growth & Career Path 

As SideCoach Sports grows, this role is expected to expand into a formal leadership position, with increased ownership over go-to-market strategy, team management, and execution. High performers will be trusted with greater responsibility and visibility across the organization. 

Why Join SideCoach Sports 

• Work directly with the CEO and founding team 
• Gain hands-on experience across sales, marketing, strategy, and operations 
• Be part of a privately backed startup 
• Build foundational skills that compound over your career 
• Help shape the future of youth sports and athlete opportunities 

What We Offer 

• Direct access to and mentorship from the CEO 
• Early responsibility and ownership across core business functions 
• Accelerated learning and leadership development in an early-stage startup 
• The chance to help shape go-to-market strategy and company operations 
• A mission-driven environment focused on real impact in youth sports 

Benefits 

• Health Insurance (Stipend)  
• Stock Options (Equity) 
• Competitive Salary 

How to Apply 

Interested candidates should email a brief introduction and resume to: Luke@sidecoachsports.com 

Please Include: 

• Resume (PDF) 
• A short note explaining why you’re interested in SideCoach Sports and this role 

Applications will be reviewed on a rolling basis.