Social Media & PR Intern

About the Marketing Department:  

The Backroads Marketing team is powered by strong collaborators, visionaries and creative minds who bring decades of knowledge and experience to showcase the fun-filled seamless adventures our guests love. You’ll be bringing your imagination, strong work ethic and critical eye for detail to a dedicated group of team members who are passionate about sharing the joys of active travel with both returning guests and brand-new audiences.  

The department is comprised of several teams, which include the below:  

• Direct Mail & CRM: Engages past and prospective guests through targeted email campaigns and personalized direct mail, leveraging data to drive bookings and loyalty.   
• PR & Partnership: Builds brand awareness and credibility through media outreach, strategic partnerships and influencer collaborations to expand Backroads’ reach.   
• Website Management: Oversees the website’s content, functionality and user experience to ensure seamless navigation, accurate information and optimized conversion.   
• Brand, Content, Community: Responsible for the creative design, content and social media presence for the Backroads brand.   

By joining the Marketing team at Backroads, you’ll be part of a group that values building innovative people processes and fostering a positive, inclusive employee experience.  

About the Role:  

The Social Media & PR Intern will play a key role in supporting the Marketing and Public Relations teams through content creation, storytelling and media research. In this role, you'll help craft engaging social content for Instagram, Facebook and Pinterest, write compelling copy, and stay on top of trends to help shape our content strategy. 

On the PR side, you’ll research media opportunities, help maintain press lists, draft pitches and support the coordination of influencer and ambassador collaborations. You may also contribute to drafting press materials, monitoring press coverage, gathering assets for media requests and pitching the media. 

What You’ll be Doing:  

• Creating fresh, innovative content primarily for Instagram, Facebook and Pinterest.  
• Assembling, publishing and scheduling social posts across platforms while maintaining a consistent brand voice. 
• Staying up to date on social media and PR trends, best practices, and industry news - and bringing forward ideas to strengthen our content and outreach strategies. 
• Supporting PR activities such as researching media opportunities, maintaining press lists and assisting with media outreach. 
• Helping source, review and organize visual assets for both social content and PR needs. 

What You’ll Need to be Successful:  

• Currently enrolled at an accredited university or college, majoring in Marketing, Communications, Public Relations, or a related field. 
• Strong knowledge of social media platforms, including TikTok, Instagram, Facebook, and Pinterest, with an understanding of trends and best practices. 
• Interest in and/or experience with PR, media outreach, or influencer collaborations 
• Creative mindset with excellent written and verbal communication skills, and a passion for storytelling and connecting with audiences. 
• Excellent written and verbal communication skills. 
• Passion for travel and the Backroads' mission.    

Work Environment 

• On-Site, Berkeley, CA 
• 4 days in-office, 1 day work from home  
• Full time, 40 hours per week 
• Summer internship from early May - mid August (We are NOT flexible on timeline)

Interview Process: 

• Recruiter Screen (30-minutes)
• Hiring Manager Video Interview (30-minutes)
• Department or Team Lead Video Interview (15-20 minutes)