Growth Marketing Manager (TikTok, Instagram, & App Growth)

Company Description

The Breadwinners Club is a Gen Z-led growth and performance marketing agency that scales consumer apps through TikTok-first acquisition. We’ve driven 456M+ views across 6K+ posts, manage $10M+ in annual ad spend, and have worked with fast-growing startups and brands like Perplexity, Figma, ThredUp, Zora, and Frito-Lay.

Our model is simple:

• Produce 100+ lo-fi TikToks per month per client
• Rapidly test hooks, formats, and narratives
• Identify winning creatives
• Scale winners through paid ads to drive efficient installs

We move fast, test aggressively, and optimize relentlessly. We’re deeply plugged into TikTok culture, creator behavior, and performance, and we care about results, not vanity metrics. We’re intentionally building a hybrid, in-person culture, with working together in Plano, TX three days a week preferred.

Role Description

We’re hiring a Growth Marketing Manager to fully own growth strategy and execution for approximately 3–5 client accounts. This role sits at the intersection of content strategy, analytics, creator management, and client ownership.

This is a high-ownership, high-autonomy role. You’ll be trusted to make day-to-day decisions, adjust strategy based on performance, and run your accounts like mini businesses. We’re looking for someone who doesn’t wait to be told what to do. You see patterns, propose solutions, and execute.

You should be comfortable in the weeds with content, data, creators, and client communication.

What You’ll Do

Client & Account Ownership

• Own growth strategy and execution for 3–5 active clients
• Act as the primary point of contact, managing expectations, updates, and alignment
• Deeply understand each client’s app, funnel, and acquisition goals
• Run client check-ins and present performance insights, learnings, and next steps
• Ensure projects stay on track across timelines, scope, and output

TikTok Growth Strategy & Content Execution

• Build and iterate TikTok content strategies designed to drive installs
• Oversee production of 100+ videos per month per client
• Develop and refine content briefs, hooks, formats, and narratives
• Manage and guide creators through feedback, iteration, and approvals
• Spot patterns in winning content and turn them into repeatable systems
• Stay chronically online, tracking trends, formats, audios, and cultural moments

Analytics, Insights & Optimization

• Analyze organic and paid performance to identify what’s converting
• Read content-level insights, including hook retention, watch time, CTR, CPI, and comments
• Identify winning creatives and collaborate with paid media to scale them
• Turn performance insights into clear creative improvements
• Help shape testing roadmaps and experimentation plans

Paid Ads Collaboration

• Partner closely with paid media buyers to boost top-performing content
• Understand how creative impacts CPI and downstream performance
• Help prioritize which creatives to scale and why
• Use paid results to inform future organic content strategy

Team & Process Collaboration

• Work closely with creators, editors, media buyers, and ops
• Maintain clean workflows, briefs, and feedback loops
• Contribute to improving internal systems for speed and quality
• Be a calm, reliable operator in a high-output environment

What We’re Looking For

• 2–5+ years of experience in growth marketing, content, or account ownership roles
• Strong TikTok instincts and short-form creative intuition
• Experience managing multiple clients or projects at once
• Comfortable reading data and explaining why something worked
• Clear, confident communicator with clients and creators
• Organized, proactive, and decisive
• Chronically online, culturally fluent, and performance-oriented

Bonus Points If You Have

• Paid ads or media buying experience
• Experience managing creators or influencer campaigns
• Startup or agency background

Why This Role

• High trust, high ownership, low micromanagement
• Direct impact on client growth and agency performance
• Work with a fast-moving, culturally fluent team
• Clear path to increased responsibility and compensation as we scale